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Careers in Accounting
by Gloria Gaylord
Product Group: Book
Publisher: McGraw-Hill (1997-10-11)
ISBN: 0844245143
EAN: 9780844245140
Dewy Decimal #: 657.02373
Paperback: 192 pages
Edition: 3
SKU: T071208-3509
Condition: Very Good
Comments: Ex-library (few marks). Very good overall condition. No writing, very tight binding. Ships same day or next in a bubble mailer. Enjoy.
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Customer Reviews
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Understanding Marketing from theprimitive to today's complex
Rating  (4)
Date: 2000-10-19
1 out of 23 customers found this reveiw helpful
Careers in Marketing. Marketing is one of the oldest careers going back to primitive time. It has evolved and changed as our livelyhood has changed from hunter/gather to farming to industrial to todays complex markets. Challenges abound as marketers grapple with an economy in flux, changing tastes and values, emerging and disappearing brands and other factors. Another evolving factor is from few items with buyers close at hand to the beginning of this century when we produced more to sell than customers and emphasis changed. Today the emphasis is no longer selling planned and produced goods but rather identifying customer wants and planning products to satisfy wants. Marketing has changed into a complex and sophisticated field needing a large number of highly trained professional in specialized functions.
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