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Architects of Affluence: The Tsutsumi Family and the Seibu Enterprises in Twentieth-Century Japan (Harvard East Asian Monographs)
by Thomas Havens
Product Group: Book
Publisher: Harvard University Asia Center (1994-11)
ISBN: 067404360X
EAN: 9780674043602
Dewy Decimal #: 338.830952
Hardcover: 340 pages
SKU: T070912-6289
Condition: Very Good
Comments: Very good overall condition. Very tight binding. Book has some notes. Ships same day or next in a bubble mailer. Enjoy.
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Product Description
The interrelated Seibu and Saison enterprise groups have shaped Japanese consumer culture and made the Tsutsumi family fabulously rich. Beginning with the colorful founder, Yasujiro Tsutsumi, Thomas Havens traces the family's fortunes through the rise of its various companies. He examines the strategic thinking, management styles, and marketing techniques of Yasujiro and his sons; explains how the companies have prospered outside Japan's zaibatsu and keiretsu business establishments; and demonstrates how the Seibu enterprises have shifted Japanese culture from a frugal, hardworking society to a New Breed that takes affluence for granted.
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