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Individual Choice Behavior: A Theoretical Analysis
by R. Duncan Luce
Product Group: Book
Publisher: Dover Publications (2005-01-17)
ISBN: 0486441369
EAN: 9780486441368
Dewy Decimal #: 153.83
Paperback: 176 pages
SKU: BN708q-6.99
Condition: New
Comments: New book, new condition. 5 star service. Ships same day or next in a bubble mailer. Enjoy.
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Editorial Reviews
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Product Description
This influential treatise presents a mathematical analysis of choice behavior. It begins with the statement of a general axiom, then explores applications of the theory to substantive problems: psychophysics, utility, and learning. Includes considerations of the Fechnerian assumption and signal detectability theory; utility theory; stochastic theories; more. 1959 edition.
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Customer Reviews
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a classic
Rating  (5)
Date: 2007-09-07
This book is a classic, foundational work in the field of discrete choice theory, written in Duncan Luce's typically crystal-clear prose and mathematics. The 1950s was clearly a fertile time for the decision sciences and this book---much like Luce's other book (co-authored with Raiffa) on game theory---shows this clearly. In this book, Luce introduces what came to be called "Luce's choice rule" or "Luce's choice axiom", providing a stochastic generalization of Arrow's independence of irrelevant alternatives axiom; in short, he invented multinomial logit analysis, although he quickly moved on to other things leaving the development to others. Everything built by authors such as 2000 Nobel Laureate Daniel McFadden rests (as he freely admits in his Nobel lecture) on Luce's fundamental contribution. It's really great that it's been made available again at an affordable price, making it possible for those of us who have continuously charged library copies to finally return them!
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